CRM Marketing Specialist Sales - Le Sueur, MN at Geebo

CRM Marketing Specialist

Are you someone who receives promotional marketing emails and judges the subject lines? Fiercely loyal to a company because you are just SO CLOSE to leveling up in their VIP program? If you answered absolutely - 100%, and are currently in a marketing, communications, or business role, then this is the job for you! In this role as a CRM Marketing Specialist, you will be an integral part of the CRM Marketing team, whose overall focus is to drive revenue and loyalty while delivering content and experiences that our customers LOVE.
Specifically in this role, you'll be executing on the content calendar, including exclusive product launches, for our email and SMS channels while driving direction for our content creators for infamous brands.
We're talking Hasbro, Disney, WBare you nerding out yet?! Speaking of nerding out - you'll also need to be someone who nerds out over numbers, coming up with and analyzing split tests, segmentation strategies, and weekly analysis on your channels.
Apply now to join our nerdy, goofy, trending content-consuming gang! RequirementsResponsibilities Manage ongoing calendar for email, SMS, and homepage content and offers based on product launches, website traffic analysis and sales data Coordinate all domestic and international emails and SMS Champion our email and SMS customers to drive LTV and repeat business growth Research email and SMS best practice and implement accordingly in line with branding and company guidelines Manage ESP relationship and drive maximum value from the partnership Provide monthly analytic reports on email and SMS performance and provide vision for the future of the program Analyze web traffic data, user feedback, and sales data to optimize and drive revenue growth for email and SMS channels Create, manage, and report on coupon expenses and profitability for the email and SMS channels to implement changes to offers and content from a/b testing and apply statistical analysis throughout the email and SMS programs Recommend improvements and support updates to email recommendation placement Requirements Bachelor's degree in business, marketing, or related field 2
years of academic or professional experience in entry level business, marketing, data science, or retail industry Analytics, data science, and database skills desired Proven capacity to perform repetitious tasks and excellent attention to detail Proven logical decision making and organizational skills Creative approaches to problem solving Is familiar with and can complete mid-complexity projects using:
-Microsoft Sharepoint -Google Analytics for traffic analysis -Email and SMS platform use and reporting -Email service provider software -Extensive use of Excel for reporting and data analysis -Understanding of statistical methods used to calculate results -Knowledge of basic HTML -Recommendation engine platform use and reporting PI227646860 Recommended Skills A/B Testing Analytical Attention To Detail Branding Calculations Coordinating Estimated Salary: $20 to $28 per hour based on qualifications.

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